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 nyone can build a Web site. What's hard is creating effective online content that attracts the attention you want and does good, solid work for your company.
Most Web content today doesn't know why it's there. In fact, a 2002 article in the New York Times pointed out that many huge firms that should know better are only now realizing that good Web sites are about substance, not style. In futzing with how to implement Flash and Java, design teams have forgotten to ask the obvious questions.
- Why do we need to be online with this message?
- Who is the audience?
- When our audience gets to our online content, what will they be wanting to do? (This is not the same as "What do we want them to do?")
- How can our site's content help them do what they want to do?
Principia places these questions at the forefront of online content development. Before a single line of HTML is written or page template designed, we'll help you determine your Web strategy. Principia emphasizes the messages your site communicates and will work with developers and design firms to ensure that the site architecture supports these messages. And we can help you create Web-based communications programs, such as Web zines, newsletters, and online product tours and demonstrations. Our high-level perspective makes Principia the ideal Web project leader, Web site editor, or content provider.
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