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Publication: Molecular Connection, a quarterly newsmagazine.
Client: MDL (San Leandro, CA), a leading provider of discovery informatics applications and services.
Publication's Objective: MDL first published Molecular Connection in 1982 as a vehicle for communicating with its customer base. Its content not only engaged customers in MDL's business, but made the publication a valulable sales tool. Originally an eight-page, bimonthly newletter, the publication grew with the company while retaining its focus on providing high-level, customer-focused information. Some 14,000 scientists and IT staff in the pharmaceutical and chemical industries received the magazine.
Molecular Connection includes the following regular columns:
- Customer Connections focusing on how customers have implemented MDL software at their sites
- At the Bench with... columns providing an in-depth look at how particular products work
- One-on-One perspective interviews offering industry analyses from MDL senior management
- Regular product and corporate updates
Principia's Role: Deborah Ausman freelanced as managing editor for the publication from 1995 to 2002, when an internal reorganization provided the staff to manage the publication in-house. Deborah's duties included defining issue content, conducting all interviews and research, writing articles and editing staff contributions, and overseeing the editorial production of each issue. She was instrumental in the decision to turn the newsletter into a magazine in 1998 and provided key direction in the publication's 2002 redesign. Under her editorship, the publication received an Award of Merit in the 1996 Silver Six Awards from the International Association of Business Communicators.
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