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"I am sincerely impressed with your business plan. I see quite a few of them, and yours is surprisingly well thought out and well crafted. I am very optimistic regarding the company." --Comments received by Scimagix, Inc. from a venture capital services firm. Deborah helped Scimagix reorganize and rewrite its business plan.

See the position paper that Deborah developed for the Texas Nanotechnology Initiative.
How much attention do you pay to marketing -- to positioning your corporate and product messages effectively? In start ups, communications are often hampered by the demands of running a business and by the claustrophobic relationship that can develop between a start up's staff and its products.

As an interested and informed outsider, Principia can lend much-needed perspective to your marketing efforts. Deborah takes the time to learn about the science behind your business. She'll ask the questions that you may not think to ask -- but that strategic partners, potential customers, and savvy investors will. Deborah's insight and experience in positioning technical material for a variety of audiences strengthens business and marketing plans, helping you grow and develop your business.

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