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Web site: Kay Industries, Inc.
Click the image to see the full Kay Industries Web site.
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Client: MarketQwest Associates, a full-service marketing communications agency.
Project's Objective: Kay Industries, Inc., a leading provider of single- to three-phase power converters, came to MarketQwest for a complete Web site redesign. Proud of its customer service and supporting documentation, Kay Industries wanted a content-rich educational site that would inform prospective customers about Kay products and support current customers by providing essential reference material.
Principia's Role: MarketQwest hired Deborah J. Ausman to serve as the primary content developer for the site. In addition to writing and editing most of the site content, Deborah helped Kay Industries organize its content into a flat, easy-to-navigate site architecture and consulted with the MarketQwest team on design issues. Following the site's launch, Kay Industries was receiving 7-8 quote requests per week through the site; three of these resulted in sales that were handled entirely online.
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