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Client: MDL (San Leandro, CA).
Need: In 1998, MDL, which has built its reputation as a supplier of cheminformatics solutions, acquired the market rights to new technology in the bioinformatics arena. At the time, MDL was a publicly traded company. MDL needed a backgrounder to communicate the significance of this acquisition to investors and the business press.
Solution: Deborah J. Ausman wrote this backgrounder to stress the business appeal of the technology, as well as its scientific significance. It was distributed with a press release describing the new product acquisition.
Copyright © by MDL Information Systems, Inc. All rights
reserved. Reprinted here by permission.
Bioinformatics Backgrounder
One day, two patients with the same disease but different colored eyes
may get different drugs. Children may be treated for Alzheimer's disease
even though its symptoms are decades away. And drugs will be more effective,
with fewer side-effects, because they will be tailor-made for patients.
This is the dream offered by genomics, currently one of the hottest areas
of research and investment. Genomics is driven in part by the Human Genome
Project, which has proposed to identify and map the location of every human
gene by 2003. Now, lured by the opportunity to treat diseases at their genetic
origins, pharmaceutical companies are snapping up genomic data and research
programs. The feeding frenzy began in 1993, when SmithKline-Beecham handed
$125 million to Human Genome Sciences (the commercial arm of the nonprofit
The Institute for Genomic Research, or TIGR) for exclusive rights to its
genomic information. The pharmaceutical industry has since invested over
$1 billion in genomics companies, and most of the largest players, including
Merck & Company, Inc., Glaxo-Wellcome plc, and Hoffman-La Roche, have
launched their own genomics efforts. "All major pharmaceutical companies
are getting into genomics," observes Chris Fields, vice president of
scientific affairs and chief scientific officer at Molecular Informatics,
Inc. (MII). "Their lives as competitors depend on it."
Why are pharmaceutical and some agrochemical companies "betting
on the genome" (Science, February 7, 1997)? Because they believe
genomics has the potential to unlock new "targets," the protein
engines that run living organisms. Most drugs work by inhibiting or initiating
the action of proteins. Genomics offers the chance to move beyond proteins
to learn about the genes that produce them (see "What's in a Genome").
"Rather than fixing broken protein machinery, which has been the focus
of 20th century medicine, we are starting to look for ways to treat diseases
genetically," says Elbert Branscomb of the Lawrence Livermore National
Laboratory.
But 21st century therapies will remain a dream if scientists are unable
to interpret genomic data. It's not so much the size of the genome that
stymies scientists -- at three billion nucleotide base pairs, the genome is
equivalent in volume to the hard drive on a well-equipped PC. The difficulty
comes in exploring what each portion of DNA does. Drug-hunters need to know
how DNA differs among individuals. What does our DNA say about the way we
work, the diseases we are susceptible to, and the drugs to which we will
respond? To answer these questions, scientists need ways to easily collect
sequence data, analyze it, and store it for future reference.
Enter bioinformatics, broadly defined as the role of computers in the
capture, storage, and manipulation of biological information. Like genomics,
bioinformatics is a nascent industry. Genomics researchers discovered early
that they could do more faster by creating software to analyze and store
genome data. Today, the Internet and other public-domain areas are awash
with software and databases that assist with all aspects of gene research.
The result has been likened to the Tower of Babel -- software has been written
in every possible programming language, making it impossible to use analysis
packages together and requiring biologists to master computer science as
well as biology.
While many organizations are enthusiastic about bioinformatics, only
a few are organizing themselves to define the next generation of bioinformatics
systems. "There's a difference between a serious software company creating
a product and a bunch of researchers sitting down to write some code,"
MII's Fields points out. In fact, the presence of dedicated bioinformatics
organizations makes genomics a more viable field and has the potential to
sweeten its appeal on Wall Street. As pointed out in Science recently,
one of the selling points of genomics is that these companies have an immediate,
valuable product: the genomic data they sell to the pharmaceutical and agrochemical
giants. For these customers, success lies in how well, and how quickly,
they are able to turn that data into the knowledge that supports their discovery
programs. Sophisticated bioinformatics systems can help them make better
decisions about how to take advantage of genomic data.
Companies like MDL Information Systems, Inc. and MII, along with the
National Center for Supercomputing Applications (NCSA) at the University
of Illinois in Urbana, are supporting modern discovery objectives with robust,
enterprise-wide bioinformatics systems. These systems take advantage of
advances in modern computing while preserving the grassroots, collaborative
atmosphere associated with bioinformatics and genomic research. Consider
the Bioinformatics Workbench, developed by the NCSA and marketed by MDL.
The NCSA could have created a single software package to replace the reams
of analysis packages available on the World Wide Web. But rather than reinventing
the wheel, the NCSA built a system that links existing analysis software
through an easy-to-use Web browser. The Bioinformatics Workbench allows
an organization to bring all the genomic databases and analysis programs
its scientists need onto its corporate intranet, where they can queried
safely and securely using familiar software such as Netscape Navigator.
Scientists also need ways to manage genomic information, which is not
only complex, but widely dispersed. DNA sequences can be catalogued in-house,
acquired from collaborators or partners, or downloaded from public-domain
databases available on the Internet. To maintain their competitive edge,
organizations demand industrial-strength systems that can hold all necessary
genomic data securely and make it available for future reference. The BioMerge
System, developed by MII and marketed by MDL, brings together public, third-party,
and proprietary genomic data in a single, fully functional relational database
management system. Scientists are able to register new sequences, annotate
existing ones, and search, browse, and report on genomic data.
The industrialization of bioinformatics offers the chance to make genomic
information an integral part of the discovery process. Along with chemical
synthesis and assay development, genome sequences are important tools for
finding the next therapeutic agent, plant growth regulator, or chemical
innovation. By integrating bioinformatics systems with existing systems
for managing scientific information, scientists can more efficiently identify
fruitful biological targets and promising lead compounds. For MDL, bioinformatics
is a logical extension of its core business-supporting the discovery process.
Through its agreements with MII and the NCSA and the innovation of its customers,
MDL is laying the foundation for 21st century biological and chemical research.
<Sidebar>What's in a Genome?
Call it an instruction manual for life, a standard-issue document for
every cell. The genome explains how to build and maintain an organism. And,
as with other important messages, genomic instructions are encrypted -- into
coded strands called DNA.
A DNA sequence is simply a string of letters, a list of As, Cs, Gs, and
Ts representing DNA's four basic nucleotide building blocks. The human genome
comprises about three billion of these letters, which are portioned out
in 24 packages (chromosomes) in each human cell. Certain combinations of
letters form "words," or genes, which explain how to build the
proteins that initiate and sustain life.
The trouble is, the DNA recording medium is as old as life itself. A
few of the instructions applicable to bacteria, amazingly, still apply to
humans. The rest are obsolete or have been updated. And yet, these ancestral
codes have not been dropped from the sequence. Only 3% of all human DNA
codes for proteins; the rest is currently considered gibberish.
The first challenge for scientists is to separate meaningful genes from
junk DNA. Then comes the more daunting task-determining the message encoded
in each gene. Subtle differences in the encoded message are responsible
for the many differences between individual organisms, including an organism's
susceptibility to disease and responsiveness to drug therapies. Bioinformatics
assists with both tasks, providing software tools to help investigate DNA
sequences and discover the hidden message carried by our DNA.
Suggested Reading
Science recently reviewed the genomics revolution in a a special
biotechnology section titled "Betting on the Genome" (275, February,
1997, pp. 767-782). The New York Times also published an overview
of pathogenic genomics on February 3, 1997. Another general write-up appeared
in the May 8, 1995 issue of Business Week ("The Gene Kings,"
pp. 73-78). A primer on genetics, molecular biology, and bioinformatics
is available on the Johns Hopkins University Web site. For more
technical perspectives on genomics and bioinformatics, look for recent issues
of Genetic Engineering News or Nature Biotechnology, both
of which frequently publish articles and news stories covering these areas.
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