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Client: Scimagix, Inc., an informatics company developing products to help scientists manage and extract value from scientific images.
An image of the Web site that Principia developed for the Scimagix ProteinMine product pages.
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Project's Objective: Scimagix's Web site was initially designed when the company had one product, an enterprise image informatics solution called SIMS. When the company launched its first SIMS module, ProteinMine, it added a page of descriptive information to the site, along with a relevant example. A year after launching ProteinMine, Scimagix wanted its Web site to provide more robust information on ProteinMine.
Principia's Role: Deborah Ausman suggested that the ProteinMine Web pages provide an internal menu similar to that provided on the existing SIMS pages. This conscious mirroring provides a framework for future site additions. Deborah organized and wrote the content to reflect key ProteinMine value statements and highlight important product features and benefits. | |
